Creating a Killer Business Plan by Windy Lawson


Dreaming up a business idea that lights your soul on fire was the easy part. For many microbusiness owners, figuring out how to turn that into an actionable plan plays out like a nightmare.  But it doesn't have to.
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We microbusiness owners are often "accidental" entrepreneurs. We had a hobby that we loved, and we discovered we could make some money with it. And the next thing we knew, we had a microbusiness without a clear business plan for it.

And that's when our dream turned on us...


At some point, you received validation that your idea could be profitable. 🥳  Maybe you even had a successful initial launch, before sales dried up and the crickets showed up. 

And now, you're frustrated, floundering and feeling like a failure. 

The problem isn't you, or even your brilliant idea. The problem is you're trying to put together a Swedish-style dresser *wink* without instructions. Take a breath, grab some meatballs, and get a blueprint for your business. 

Achieve Success Fast With the Correct Blueprint

The Blueprint is Your Business Plan

So, #BestieRealTalk, you can have a successful business without a business plan.

Yep, you sure can. 

Just like you can build a house without a blueprint. Or take a road trip without a map. Or bake a cake without a recipe.

You absolutely can, if you:
  • Have unlimited time.
  • Have unlimited money {or really love throwing away money}.
  • Live for trial and error.
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BUT, if you want an easier way to bring your dream to life and make some money THIS MONTH, creating a business plan is essential!

But I don't have time to waste creating some document no one will even read. I need success fast!

Gurllll, I feel that deep in my bones. And that's exactly what landed you right here, right now.

The time is going to pass. Do you want to spend it creating an easy, repeatable path for success, or do you want to waste it spinning your wheels and trying strategy after strategy without moving forward?

This course will teach you how to market your microbusiness successfully, so you can make more money, easier than ever before. You will learn how to: 
  • Identify and connect with your ideal client
  • Focus on the benefits of your offering to make them irresistible to your ideal client
  • Create marketing plans using eight different promotional strategies, so you are never stuck relying on just one channel
  • Set realistic and achievable sales goals without consulting a crystal ball
  • Build an effective cross-channel marketing strategy to ensure your ideal client lands in your sales funnel and stays there! 


The Who

How to get inside your ideal customer's head, think like her, and solve the problems that keep her awake at night.

The Why

Why your business exists, what you intend it to become, and the milestones that will help you navigate the path to success. 

The What

What you actually offer, why nobody cares about features, and how to add value to every single offering.

Sales & Marketing Magic

The difference between sales and marketing, how to forecast sales, and create marketing plans to achieve those sales goals.

The Competitive Landscape

Why you should celebrate competition, and how to analyze your competition then make them completely irrelevant.


Big Girl Business Best Practices

An easy way to create all the key reports that will gauge the health of your business without spending 400 hours analyzing boring data. 
This course will give you all the training and tools and to understand and build the business of your dreams in easy-to-understand language, including a 90-minute masterclass on marketing and sales, and bonus templates! But more than that, by completing the lessons and worksheets, you'll gain the confidence to take action.


Creating a Killer Business Plan

Is this course for me?

  • Do you understand the difference between mission and vision statements, and have both for your microbusiness? 
  • Do you have clearly defined goals and milestones for your microbusiness?
  • Have you identified your USP and incorporated it into your branding and marketing?
  • Do you understand the difference between target market and ICA, and have a clearly defined ICA? 
  • Do you understand the difference between sales and marketing and have a comprehensive marketing plan to support the sales goals for your microbusiness? 
  • Do you consider the eight promotional strategies before you launch a product or service? 
  • Do you understand the difference between sales funnels and cross-channel marketing? 
  • Are you aware of the four departmental roles every microbusiness has and how they interact with your customers? 
  • Do you complete a monthly P&L?
If you answered NO to any of these, this course is definitely for you!
(And hey, if you answered YES to every question, congratulations superstar! 🌟  You're ready for the next step.) 


Why Trust Me?

Hey new friend! I am on a mission to help 10,000 female microbusiness owners develop business plans to turn their dreams into reality.  Because I personally know how how easy it is to fail without creating one. #BeenThereDoneThatGotTheTShirt 

As a former marketing executive turned entrepreneur turned coach, I am passionate about teaching women business fundamentals in an easy to apply approach, using every day language. 

You Have Nothing To Lose

Worried this course isn't for you? If you don't like the course, simply request a refund via email within 30 days of purchase for a full refund.